Ramsha Baig is a Consultant in Brand Strategy & Creative Direction at Manāra Policy & Practice, where she shapes the firm's identity and narrative frameworks to bridge corporate institutions, development actors, and social impact interventions. Ramsha brings extensive experience from leading global and regional agencies. She currently serves as Senior Creative Manager at Ogilvy, following senior creative roles at IAL Saatchi & Saatchi and J. Walter Thompson Worldwide. Her portfolio spans art direction, brand strategy, campaign development, scriptwriting, and integrated communications across corporate and consumer sectors. She has also held leadership positions in fashion and lifestyle marketing, including Creative Marketing Senior Lead at Zuria Dor. Earlier in her career, Ramsha worked with The D'Hamidi Partnership, MindMap Communications, FUCHSIA Magazine, and Ben Da'ood Studios, building a foundation in visual communication, editorial design, and content strategy. A graduate of the National College of Arts (NCA), Ramsha combines formal design training with industry leadership across advertising, branding, and cultural production. In addition to her work in creative direction, she is a terrific jazz singer and model; experiences that inform her understanding of performance, aesthetics, and audience engagement. Her fluency in youth discourse, pop culture, fashion, and design reflects Manāra's conviction that these spheres are not peripheral to serious inquiry but central to understanding how social change actually happens in lived experience. As Manāra advises corporate clients on ESG strategy and social impact frameworks, Ramsha ensures those commitments become communication strategies that actually land. She translates sustainability work into narratives that resonate within corporate cultures and beyond, helping clients communicate impact in ways that connect with employees, consumers, and communities rather than remaining locked in technical reporting. This approach is grounded in the recognition that credible impact communication requires understanding how people actually engage with brands, narratives, and institutional commitments in their daily lives.