Aasma Javaid is a senior public information and strategic communications professional with over a decade of experience across government, bilateral, and development institutions. She specializes in public diplomacy, public engagement, and strategic communication in complex political and humanitarian environments, with expertise spanning political and crisis communication, bilateral government engagement, humanitarian and development communications, media and press freedom engagement, and digital public outreach. Her work focuses on shaping institutional narratives, strengthening public trust, and aligning communication strategies with policy and programmatic objectives across diverse and often polarized audiences. She has worked extensively in high-pressure, highly political contexts marked by crisis, misinformation, and public scrutiny, contributing to the design and delivery of long-term public diplomacy and public information strategies. Known for her strategic judgment, diplomatic sensibility, and narrative discipline, Aasma brings strong political awareness and risk sensitivity to communication planning, coordinating across government stakeholders and supporting reputational and bilateral engagement through coherent, credible messaging. Outside her professional work, Aasma has a deep appreciation for the performing arts, particularly South Asian and Middle Eastern dance traditions, as well as comedy and humor as cultural forms in digital spaces. She loves to travel, has a keen interest in fashion and personal styling as expressions of individuality, and pursues fitness through yoga, pilates, strength training, and swimming.